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Movies··4 min read

A Look Back at the Star Wars Sequel Trilogy's Turbulent Box Office Legacy

The Star Wars sequel trilogy concluded as a commercial success, earning over $4.4 billion worldwide. However, its diminishing returns and divisive reception prompted a strategic shift for Lucasfilm.

A Look Back at the Star Wars Sequel Trilogy's Turbulent Box Office Legacy

The Force Awakens a New Generation

When Disney acquired Lucasfilm for $4.05 billion in 2012, the promise of a new Star Wars sequel trilogy became the cornerstone of the investment. The studio entrusted the launch of this new era to director J.J. Abrams, a proven steward of major franchises like Mission: Impossible and Star Trek. The result, 2015’s The Force Awakens, was a resounding success by almost every metric. The film reintroduced audiences to legacy characters Han Solo, Leia Organa, and Luke Skywalker while introducing a new trio in Rey, Finn, and Poe Dameron. The strategy paid off immediately.

The Force Awakens opened to a then-record $247.9 million domestically and ultimately earned $2.07 billion at the global box office, according to Box Office Mojo. It remains the highest-grossing film of all time in North America, unadjusted for inflation. The film received widespread critical acclaim a well, securing a 93% score on Rotten Tomatoes. For a moment, it appeared Disney and Lucasfilm had executed a flawless transition, setting the stage for a trilogy that could unite old and new fans and dominate the box office for years to come.

The commercial and critical triumph of the first installment set an extraordinarily high bar for its successors. It also established a narrative template that closely mirrored the original 1977 film, a choice that was both praised for its nostalgic effectiveness and criticized for its lack of originality. The subsequent films in the trilogy would grapple with this legacy, ultimately diverging in ways that fractured the consensus the first film had so carefully built.

The Last Jedi Divides Audiences

For the trilogy's middle chapter, Lucasfilm turned to writer-director Rian Johnson, known for his distinctive work on films like Brick and Looper. The choice signaled a willingness to move the saga in a new direction. Released in 2017, The Last Jedi was a direct creative departure from the Abrams formula. It challenged established character arcs, particularly that of Luke Skywalker, and subverted many of the plot threads established in The Force Awakens. The film was lauded by a majority of critics, who praised its thematic depth and visual invention, resulting in a 91% score on Rotten Tomatoes.

However, the audience reaction was far more polarized. A vocal segment of the fanbase expressed deep dissatisfaction with the film's treatment of legacy characters and its deconstruction of Star Wars mythology. This division was starkly illustrated by its 42% audience score on Rotten Tomatoes, one of the largest critic-audience disparities for any major studio film. Despite the online debates, The Last Jedi was still a massive financial success, earning $1.33 billion worldwide. While this represented a significant 35% drop from The Force Awakens, it was still the highest-grossing film of 2017.

The contentious reception put Lucasfilm in a difficult position. The studio had publicly backed Johnson's vision, even announcing he would helm a separate, new Star Wars trilogy. Yet, the fervent backlash from a portion of the core audience created a narrative of a franchise in turmoil. This dynamic would directly influence the development and creative direction of the final film in the trilogy.

A Course Correction for The Rise of Skywalker

Development on the concluding chapter, originally titled Duel of the Fates, began with director Colin Trevorrow. However, in late 2017, Lucasfilm announced Trevorrow's departure over creative differences. In a move widely seen as an attempt to stabilize the production and deliver a more crowd-pleasing finale, the studio brought J.J. Abrams back to co-write and direct. The resulting film, 2019's The Rise of Skywalker, largely sidestepped or reversed many of the narrative choices made in The Last Jedi.

The film brought back Emperor Palpatine, a character last seen in 1983's Return of the Jedi, and walked back plot points concerning Rey's lineage. This approach was interpreted by many industry observers as a direct course correction in response to the Last Jedi controversy. The result was the most poorly reviewed film of the trilogy, with a 52% score on Rotten Tomatoes. Its box office performance also reflected a continued downward trend.

The Rise of Skywalker grossed $1.07 billion globally, a formidable sum but another significant 19% drop from The Last Jedi. The trilogy that began with a record-shattering $2 billion gross had ended with a film that earned nearly half that amount. While the trilogy as a whole was immensely profitable, the diminishing returns and turbulent creative process signaled that the cinematic future of Star Wars required a strategic rethink.

The Pivot to Streaming and a New Franchise Strategy

The complicated legacy of the sequel trilogy appears to have directly informed Lucasfilm's subsequent strategy under Disney. Following the conclusion of the Skywalker Saga, the studio pivoted away from its theatrical-first, trilogy-based model. Instead, the primary focus for Star Wars storytelling shifted to high-budget, interconnected series for the Disney+ streaming service. This approach began just before The Rise of Skywalker's release with The Mandalorian, which became a cultural and subscriber-driving success.

This streaming-centric strategy allows for more granular, long-form storytelling while mitigating the immense financial and creative risks of a theatrical trilogy. Series like Andor have garnered significant critical acclaim, while others like Obi-Wan Kenobi and Ahsoka have expanded the stories of popular legacy characters. While Lucasfilm has announced several new films, they are presented as standalone projects with different creative teams, moving away from the tightly-connected trilogy format that defined the first nine saga films.

Ultimately, the sequel trilogy served as a multi-billion-dollar lesson for Disney and Lucasfilm. It demonstrated both the immense, lingering power of the Star Wars brand and the significant challenges of satisfying a diverse, multi-generational audience. The journey from the consensus of The Force Awakens to the division of The Last Jedi and the correction of The Rise of Skywalker created a roadmap, not for what to do next, but for what to avoid.